Developing a simple, consistent branding for AFI Headquarters is something I strived for for a while, leading to the launch of core creative in 2019, updated in 2021 and again in 2023.
Core Creative: 2023 - present
Core Creative 2019-2021
The Bodies Era - 2021
The Flame still burns.
Our iconic flame logo has been central to the outlet's creative. I strive to have a brand that is our own but interplays with the aethetics of the band. Below is a project experimenting with the HQ brand incorporated into each record's album art.
